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Showing posts from August, 2017

The homophily and polarization connection

Fatal attraction - Homophily The Partisan effect Homophily as we know it   Polarization and homophily             There are multitudes of factors that contribute to homophily in social media.  This includes a desire and tendency to bond (connect) with other individuals who have similar interests, values, and beliefs (Bauer, 2015).             Individuals who attract one another with similar values can also gravitate towards those who have similar personalities, likes, dislikes, and are often seen as a reflection of themselves (Retica, 2006).             Homophily and social media are interconnected as both influence each other.  Platforms are used as places where “like” persons can communicate and bond.  Social media platforms create an environment where individuals can...